What’s in the book
Motion’s purpose
Understanding the value of motion is essential to designing more human experiences.
Principles of animation
The seven animation principles for design that make the magic of digital products approachable.
Animation collaboration
Lessons from Zova Fitness, Headspace, Google, and Lyft that put principles into practice.
Taking animation further
How thoughtful animations built with a cohesive strategy will ensure greater trust with users.
Plus—video and audio interviews with leading designers at Google, Headspace, Lyft, Zova Fitness, and more.
About the authors
Ryan McLeod
Blackbox
Ryan McLeod is a puzzle maker and self-taught designer with a masters in Computer Science. He designs and develops the infamous and infuriating game Blackbox, which won an Apple Design Award in 2017. In addition to being a game, Blackbox has also become a testbed for interaction design and accessibility innovation. Off the computer, he cooks a lot and once accidentally bartended the Nobel Prize after-party.
- Currently listening to: The XX and RÜFÜS DU SOL when I’m writing. I rock DJ sets like Nora En Pure‘s when I’m coding.
- Inspired by: Brett Victor, who likes to blow holes in immutable things like mathematics. He’s great at questioning these subjects but also offering ways in which we might improve with things like new interfaces for learning and teaching math.
- Cultural thing I’m lovin’: Amsterdam is removing traffic lights. The result is less traffic traffic/delays and sees no increase in accidents. Makes me wonder what other situations can be improved by similar patterns of thought.