What’s in the book
Why you need to know business
Understand the business impact of design
Explore business concepts
Essential vocabulary, models, and strategies
Develop your business perspective
Your business partners and you
Create conditions for design maturity
How design connects to business
Communicate the options
Help business partners understand design
Put it all together
Apply these lessons
Plus—video interviews with leading designers at Atlassian, Minted, Intuit, and more.
About the authors
Ryan Rumsey
Founder, Second Wave Dive
Ryan Rumsey is the CEO and founder of Second Wave Dive, where he develops boutique leadership programs for professionals in the digital product and services industries. Second Wave Dive has worked with product, design, and executive leaders from companies like Apple, Lyft, Workday, ConsenSys, Dell, ANZ, and Autodesk. Ryan has a hybrid background in interaction design, front-end development, and product management. Previously he led digital product innovation and transformation at Apple, Electronic Arts, USAA, and Nestlé.
Currently listening to: The Wind + The Wave. This Austin based duo gets me grooving with a mix of pop, folk and indie rock. Bound by extremely personal writing, on point musicianship, and vocals that just don’t miss, the final results are albums as complete as they come.
Currently inspired by: My kids. I feel refreshed by their willingness to challenge everyday norms with confidence and courage in creating their own identities while dealing with the pressures of growing up or fitting in.
Cultural thing I’m lovin’: Traveling without a plan. Days and weeks of working non-stop can really impact my mental health. Taking spontaneous trips, by myself or with my partner, allows me to recharge and be my best for my family.