What’s in the book

Plus—multiple video interviews and audio clips from leading designers at GE Healthcare, Instagram, Khosla Ventures, Lyft, Spotify, Omada Health, and more.

About the authors

Aarron Walter

Aarron Walter

VP Design Education, InVision

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.

He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find @aarron on Twitter sharing thoughts on design. Learn more at http://aarronwalter.com.

Eli Woolery

Eli Woolery

Director of Design Education, InVision

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

  • Currently listening to: audio book version of Zen in the Art of Writing by Ray Bradbury
  • Currently giving me inspiration: MasterClass series from folks like Neil Gaiman and Aaron Sorkin
  • Cultural thing I’m loving: Nerding out on the last season of Game of Thrones