What’s in the book
Becoming a design leader
You’re never 100% ready, but Netflix’s Andy Law will walk you through what it means to be a leader.
Building the team
Learn how to hire people with the right balance of skills and find the best structure for your team.
Managing a design team
Read about evaluating team members’ performances, coaching to help them grow, and minimizing conflicts.
Operationalizing design
Learn how to standardize the design feedback process, manage projects, and coordinate with other teams.
Forging alliances
Read about building connections with other leaders and executives to ensure your team gets what it needs.
Shaping design vision
Dig into crafting the vision for your product so you have a North Star to guide all teams in the future.
Plus—multiple video interviews and audio clips from leading designers at GE Healthcare, Instagram, Khosla Ventures, Lyft, Spotify, Omada Health, and more.
About the authors
Aarron Walter
VP Design Education, InVision
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.
He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find @aarron on Twitter sharing thoughts on design. Learn more at http://aarronwalter.com.
- Currently listening to: French indie pop, Kraftwerk, my neighbor Kishi Bashi
- Currently inspired by: Trustin Timber, SpaceX, my garden
- Cultural thing I’m lovin’: Hodinkee
Eli Woolery
Director of Design Education, InVision
Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.
In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.
- Currently listening to: audio book version of Zen in the Art of Writing by Ray Bradbury
- Currently giving me inspiration: MasterClass series from folks like Neil Gaiman and Aaron Sorkin
- Cultural thing I’m loving: Nerding out on the last season of Game of Thrones