What’s in the book
Why we need design thinking
Learn why design thinking is more than a methodology and how it combines problem-solving with deep empathy.
Step back and put yourself in users’ shoes to get closer to insightful, innovative design through empathy.
Read how reframing your point of view based can shift your perspective and transform your final solution.
Discover how to go beyond basic brainstorms early in the process to find potential solutions to investigate.
Learn why you should challenge assumptions and solve disputes with prototypes before building a product.
Read why observing users’ interactions with your product gives you the most important feedback of all.
Plus—multiple video interviews and audio clips from leading designers at Automattic, Facebook, Netflix, IDEO, GE Healthcare, and more.
About the authors