What’s in the book
What design sprints do for enterprises
Discover the main goal and five phases of every sprint—Understand, Diverge, Converge, Build, and Test.
When to sprint
Learn how the flexible framework can be tailored to almost any scenario to answer big questions.
Getting senior buy-in and support
Read about helping executives and influencers understand how sprints fit into existing processes.
Planning your design sprint
Understand who to invite, who to consult, where to host, and what to bring—with tips for remote teams.
The design sprint
Review practical, real-world tested exercises, with a step-by-step sprint guide for teams of any size.
Beyond the five phases
Read how and why you should collect insights, compile notes, and capture data for your next steps.
Appendix
We curated a list of downloads, workshops, and other resources to help you take design sprints further.
Plus—multiple video interviews and audio clips from lead designers at Google, The Home Depot, Northwestern Mutual, IBM, and more.
About the authors
Richard Banfield
CEO, Fresh Tilled Soil
Richard recently published Enterprise Design Sprints, a collaboration with InVision. Before that he published Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which he co-authored with Nate Walkingshaw and Martin Eriksson. He also authored Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he c-oauthored with CTodd Lombardo and Trace Wax.
Richard is the CEO and co-founder of Fresh Tilled Soil, and under his leadership, Fresh Tilled Soil has delivered UX and product design to 700+ clients across the world. Clients include American Express, FedEx, Keurig, Intel, Harvard University, GE, Walgreens, BBVA, Shopify, Titleist, Citrix, and Genetech. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros.
Currently listening to: Loving J.S. Ondara’s Tales of America. This young, Kenyan born musician has a healthy dose of Dylan with the soul of Rodriguez.
Currently inspired by: Paul Klee inspires me every day. Transformed himself a dozen times through diligent introspection and a willingness to abandon old habits for new learning.
Cultural thing I’m lovin’: Loving all the Yuval Noah Harari books, and inspired by the work of Japanese architect Tetsuya Nakazono.