What’s in the book

Plus—multiple video interviews and audio clips from lead designers at Google, The Home Depot, Northwestern Mutual, IBM, and more.

About the authors

Richard Banfield

Richard Banfield

CEO, Fresh Tilled Soil

Richard recently published Enterprise Design Sprints, a collaboration with InVision. Before that he published Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which he co-authored with Nate Walkingshaw and Martin Eriksson. He also authored Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he c-oauthored with CTodd Lombardo and Trace Wax.

Richard is the CEO and co-founder of Fresh Tilled Soil, and under his leadership, Fresh Tilled Soil has delivered UX and product design to 700+ clients across the world. Clients include American Express, FedEx, Keurig, Intel, Harvard University, GE, Walgreens, BBVA, Shopify, Titleist, Citrix, and Genetech. His colorful life experience includes being an officer in the army and a dive master on the remote Islamic Republic of the Comoros.

Currently listening to: Loving J.S. Ondara’s Tales of America. This young, Kenyan born musician has a healthy dose of Dylan with the soul of Rodriguez.
Currently inspired by: Paul Klee inspires me every day. Transformed himself a dozen times through diligent introspection and a willingness to abandon old habits for new learning.
Cultural thing I’m lovin’: Loving all the Yuval Noah Harari books, and inspired by the work of Japanese architect Tetsuya Nakazono.