April 20th / 33 min

Why business thinking for designers matters more than ever

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Ryan Rumsey

Ryan Rumsey

Author and founder of Second Wave Dive
About The Episode

We’ve just published a new book on DesignBetter.com called Business Thinking for Designers by Ryan Rumsey, formerly of Apple, USAA, EA, and Nestlé. It’s a challenging time out there, and we know many of you are facing uncertainty in your work, whether you’re in an industry that’s been heavily hit by the current crisis, or even if you’re lucky enough to be with a company that is navigating the current storm more or less intact. Now more than ever, designers need to be able to demonstrate an understanding of the business they work within, and show a return on investment for the work that they do.

This is why we’ve released this book now, and in this bonus episode with author Ryan Rumsey you’ll learn:

  • Why an analytical approach to storytelling is crucial to conveying your vision
  • How to prepare for negotiations after you pitch to stakeholders
  • Ways business thinking can help individual contributors in addition to managers

In the new book Business Thinking for Designers, you’ll get to know how to speak design in the language of business, learn essential strategies to effectively communicate with your business partners, and tools, tips, and frameworks that you can put right to work.

If you’re eager to download the book now, for free, just head over to https://www.designbetter.co/business-thinking-for-designers.

Meet Your Hosts

Aarron Walter
VP of Design Education

Aarron Walter is Director of Product on the COVID Response team at Resolve to Save Lives. Previously, he was VP of Design Education at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. He’s the author of a number of books, the latest of which is a second edition of Designing for Emotion. Aarron’s design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms.

You can find Aarron on Twitter and LinkedIn.

Eli Woolery
Director of Design Education

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

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