Author, designer & consultant
About The Episode
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Love it or hate it, the agile approach to software development seems to be here to stay.
Often, it’s hard to get good design practice to fit within an agile framework, so our next guest, Joshua Seiden—co-author of Lean UX and Outcomes Over Output—may be particularly helpful to those of you who are struggling.
We chat with Joshua about how to fit user research into a sprint, and how he advocates for setting outcomes to guide the work of your team. We also talk about how design teams should think about measuring their work.
- Why it’s important to set goals as outcomes, and not focus on output.
- How design leaders are uniquely well-equipped to lead the conversation about measuring impact, because of their close relationship with the customer.
- What mistakes designers make when working in an agile environment, and why going faster isn’t always better.
Joshua Seiden is a designer, strategy consultant, coach, and author who has worked with clients including Johnson & Johnson, T. Rowe Price, JP Morgan Chase, SAP, American Express, Fidelity, Hearst, PayPal, Taproot Foundation, and 3M. He helps clients launch new products and services, and helps them create more agile, entrepreneurial organizations. He’s the co-author of Sense & Respond (Harvard Business Review Press, 2017) which was nominated for Thinkers50 distinction in Innovation, and which Eric Ries, founder of the Lean Startup movement called “a crucial framework for the modern world of business.”
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