What if you could unlock the full potential for business impact in design? On today’s episode we are joined by Leah Buley, InVision’s Director of Design Education and author of the new report on design in business, The New Design Frontier. Leah shares the insights she’s learned from surveying thousands of companies to explore the relationship between design practices and business performance. We chat with Leah about how teams are measuring success in design, the dimensions of design maturity, and debunk myths around team size and designer to engineer ratios. Check out the full report at http://invisionapp.com/designmaturity
Leah Buley is a veteran of the experience design industry and the author of the book The User Experience Team of One, published by Rosenfeld Media. As a director of InVision’s Design Education team, she researches, analyzes, and shares what makes design teams successful. Prior to joining InVision, Leah was a principal analyst at Forrester, where she studied design’s role in business. She has also held roles at Intuit, one of the first companies to make design thinking a firm-wide competency, and at Adaptive Path, a pioneering user experience design consultancy.
In Season 3 of the Design Better Podcast, we’re exploring the connected workflow: how designers work more effectively and efficiently with their engineering and product counterparts. We’ll talk about how building key partnerships throughout an organization can help you ship better products, faster, with companies like Google, Airbnb, Atlassian and the Wall Street Journal.