June 2 / 51 Min

Silicon Valley Product Group’s Marty Cagan: Why product management is misunderstood

Listen to Podcast

Marty Cagan

Marty Cagan

Partner, Silicon Valley Product Group
About The Episode

Are you on a product team or a feature team? After you listen to our interview with Marty Cagan, legendary product management guru, author, and partner at Silicon Valley Product Group, you’ll know just where you stand, and how to become a product team leader if you aren’t already one.

We also discuss why product management is misunderstood, the dual track agile process, discovery sprints, and the four types of prototypes that Marty has classified, including user, feasibility, live data, and hybrid prototypes.


  • How dual track agile can help to validate ideas in the fastest, cheapest way possible
  • The four risks for every product launch
  • Why good product teams all have the same qualities


Marty Cagan held executive product positions at eBay, Netscape, Continuus and HP; start-ups and the Fortune 500. He’s responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies. Marty is also author of the book Inspired: How To Create Tech Products Customers Love, published in 2018.

Meet Your Hosts

Aarron Walter
VP of Design Education

Aarron Walter is Director of Product on the COVID Response team at Resolve to Save Lives. Previously, he was VP of Design Education at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. He’s the author of a number of books, the latest of which is a second edition of Designing for Emotion. Aarron’s design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups, and venture capital firms.

You can find Aarron on Twitter and LinkedIn.

Eli Woolery
Director of Design Education

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

:: P

Uncover insights from the world’s top designers and creatives

In our sixth season, we’re looking beyond the design team to explore the far reaches of collaboration, and we’ll surface a cross-disciplinary approach to doing complex work with diverse teams.