Featuring
Michael Leon
Global Creative Director, Sonos
About The Episode
How do you go from being a self-professed skate punk, to a design director at Nike, creative director at Patagonia, and land as the global creative director for Sonos? As a creative force, Michael Leon has worked with some of the most product driven companies out there.
In this episode, Aarron and Eli talk with Michael about the tension between sustainability and business goals, maintaining a consistent voice and tone across a company like Patagonia that sells hundreds of different products globally, and some of the traits that Michael looks for when hiring for his creative teams.
So crank up your Sonos and enjoy this episode with Michael Leon!
Meet Your Hosts
Aarron Walter
VP of Design Education
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.
He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find Aarron on Twitter and Medium sharing thoughts on design. Learn more at http://aarronwalter.com.
Eli Woolery
Director of Design Education
Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.
In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.
Podcast
Uncover insights from the world’s top design leaders
In Season 1 of the DesignBetter.Co Podcast, we’ll focus on what it takes to be a product-driven company—including exploring human-centered design, and how strong collaboration between product, design, and engineering helps make great products.