41
October 13th / 40 min

Seth Godin: Learning to take risks, be generous, and make a ruckus

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Featuring
Seth Godin

Seth Godin

Entrepreneur, best-selling author, speaker and teacher
About The Episode

If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job.

Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip.

We’ve been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.”

We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.

Takeaways:

  • Why the counterintuitive idea of “surplus” means that—despite everything going on in the world—we all have access to more resources than the last King of France did.
  • Why writing is often the best starting point for almost any type of creative work.
  • Why a company is more like an organism than an organization.

 

Bio

Seth is an entrepreneur, best-selling author, speaker, and teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience.

Meet Your Hosts

Aarron Walter
VP of Design Education

As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million.

He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find Aarron on Twitter and Medium sharing thoughts on design. Learn more at http://aarronwalter.com.

Eli Woolery
Director of Design Education

Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.

In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.

Podcast
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Uncover insights from the world’s top designers and creatives

With all of the immense challenges facing the world right now, in Season 5 of the Design Better Podcast we wanted to bring on guests who can share their wisdom—not only about how to build better products—but also how to navigate challenges in your career, and discover opportunities in the face of adversity.