June 25, 2018 // 29 minutes
Vas Natarajan: Operationalizing design for business success
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Vas Natarajan
Partner, Accel Partners
About The Episode
There isn’t a one-size-fits-all approach to scaling design, but there are similarities between fast-growing companies primed for lasting success.
In this episode, Accel Partners’ Vas Natarajan talks about effective ways design leaders can operationalize hiring and scaling. He also discusses the hallmarks of a healthy team at any growth stage, what designers and developers can to do collaborate better, and why storytelling is key to growing a company.
Storytelling capability—especially at the founding stages—can really make the difference between something that gets up and off the ground and something that doesn’t.
Vas Natarajan
Listen as Eli and Aarron chat with Vas about design’s role in making companies successful, the importance of balancing data with customer insights, and more. If you enjoy this episode, head over to iTunes to leave a review so other members of the design community can learn from Vas too.
Vas’s bio
Vas, a Georgia native and graduate of the University of Pennsylvania, joined Accel Partners in 2010 to focus on companies in the data, developers tools, and enterprise software spaces.
Today, he’s on the board or actively involved in companies like InVision, Segment, Tune Analytics, Spoke, and more. In addition to his current work, Vas is active with Accel’s India practice, and helps to co-lead the firm’s Big Data and Tech Council initiatives.
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