What’s in the book
Guess less
Learn what the best teams know—that customer research is the base of successful products and companies.
Story first
Learn how product stories, journey maps, storyboards, and personas can build empathy and understanding.
Pencils before pixels
Read how sketching helps designers and stakeholders find solutions together without getting lost in details.
Show and tell
Learn how design reviews, retrospectives, standups, and more can help create a culture of feedback.
Fast feedback
Discover how to learn faster by using prototypes to collect feedback and make tweaks before development.
Lateral design
Learn to improve your process by bridging gaps between design, engineering, and product.
Break the black box
Read how stepping away from your work to build partnerships will transform your design process.
Plus—multiple video interviews and audio clips from leading designers at Google, Airbnb, NPR, Slack, GV, and more.
About the authors
Aarron Walter
VP Design Education, InVision
As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.
He is the author of the best selling book Designing for Emotion from A Book Apart. You’ll find @aarron on Twitter sharing thoughts on design. Learn more at http://aarronwalter.com.
- Currently listening to: French indie pop, Kraftwerk, my neighbor Kishi Bashi
- Currently inspired by: Trustin Timber, SpaceX, my garden
- Cultural thing I’m lovin’: Hodinkee